Last Updated: October 18, 2023
- Personal Information We Collect
- How We Use Your Personal Information
- How We Share Your Personal Information
- Your Privacy Choices
- California-Specific Disclosures
- Individuals in the EEA, UK, or Switzerland
- Other Sites and Services
- Contact Us
1. Personal Information We Collect
In most cases, we collect Personal Information directly from you. However, we may also obtain Personal Information about you from third parties or automatically when you interact with our Services.
Information you provide to us. Personal Information you may provide to us through the Service or otherwise includes:
- Contact data, such as your first and last name, salutation, billing and mailing addresses, phone number, email address, professional title, and company name.
- Demographic data, such as your city, state, country of residence, and postal code.
- Communications data based on our exchanges with you, including when you contact us through the Service, social media, or otherwise.
- Payment and transactional data, including payment card information or bank account numbers used to bill for our services and your billing and payment history.
- Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
- Audio, electronic, and visual information, such as photographs, video, and voice recordings of conversations with you as permitted by law, and security camera recordings of your activity in our offices.
- Professional or employment-related information, such as your job title, employer information, work history and education information, such as the schools you attended.
Third-party sources. We may combine Personal Information we receive from you with Personal Information we obtain from other sources, such as:
- Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
- Private sources, such as data providers, social media platforms, data licensors, account intelligence providers (who help us identify the types of visitors to our Service), and entities to which we provide services (which may include your employer).
- Partner organizations, such as pro bono groups and nonprofits.
- Marketing partners, such as joint marketing partners and event co-sponsors.
Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications, and other online services, such as:
- Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
- Internet activity or electronic network activity information that we collect about your interaction with our websites, emails, and other online content, such as the pages you viewed, emails you opened, links you clicked, how long you spent on a page, navigation paths between pages or screens, information about your activity, your preferences, access times, and duration of access.
- General location data when you authorize the Service to access your device’s location.
- Communication interaction data such as your interactions with our email, chat messages, voicemail, text, or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.
Data about others. We may collect contact details about individuals whom you refer to us for services. Please do not refer someone to us or share their contact details with us unless you have their permission to do so.
2. How We Use Your Personal Information
We may use your Personal Information for the following purposes or as otherwise described at the time of collection:
Service delivery and operations, including:
- Service delivery. We may use Personal Information to provide and operate the Service.
- Firm operations. We may use Personal Information for the day-to-day operations of the firm, including security, facilities access, firm systems, compliance, and database use.
- Client services. We may use Personal Information to perform legal services to our clients, administer their files and bill for and collect payments for those client services.
- Hosting and events. If you register for our events, we may use your Personal Information to fulfill your registration requests, communicate with you about the events, and to host you at the events.
- Facility access and security. If you visit our offices, we may use your use Personal Information to register and host you, as well as to ensure the security of our physical offices.
- Communication. We may use Personal Information to communicate with you, including to provide support for the Service and to respond to your requests, questions, and feedback.
Research and development. We may use your Personal Information for research and development purposes, including to analyze and improve the Service and our business and to develop new products and services. As part of these activities, we may create aggregated, de-identified and/or anonymized data from Personal Information we collect. We make Personal Information into de-identified or anonymized data by removing information that makes the data personally identifiable to you. We may use this aggregated, de-identified or otherwise anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business and will not attempt to reidentify any such data.
Marketing. We, our service providers and third parties with whom we co-sponsor events may collect and use your Personal Information to send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the “Opt-out of Communications” section below.
Service improvement and analytics. We may use your Personal Information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails, and to develop new products and services.
Compliance and protection. We may use your Personal Information to:
- comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from, or cooperate with government authorities;
- protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
- audit our internal processes for compliance with legal and contractual requirements or our internal policies;
- enforce the terms and conditions that govern the Service; and
- prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft.
We generally retain Personal Information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for Personal Information, we may consider factors such as the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require the Personal Information we have collected about you, we may either delete it or de-identify, aggregate, or anonymize it. If we de-identify, aggregate, or anonymize your Personal Information (so that it can no longer be associated with you), we may use this information indefinitely without further notice to you.
4. How We Share Your Personal Information
- Affiliates. Our affiliates.
- Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as information technology and software services, mailing services, marketing services, event management services, and cyber and physical security services). This also includes our legal support vendors, including e-discovery and deposition services and litigation support, as well as other experts, consultants, and other professionals that assist in connection with our representation of our clients.
- Third parties designated by you. We may share your Personal Information with third parties where you have instructed us or provided your consent to do so. We will share Personal Information that is needed for these other companies to provide the services that you have requested.
- Clients and other parties. Clients, prospective clients, and parties that may be involved in our client engagements or interactions with prospective clients, and their representatives, vendors, and advisors.
- Business and marketing co-sponsors. Third parties with whom we co-sponsor events.
- Professional advisors. Professional advisors, such as lawyers, auditors, bankers, and insurers, in the course of the professional services that they render to us.
- Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
- Business transferees. We may disclose Personal Information in the context of actual or prospective business transactions (e.g., the transfer or merger of all or part of our business). For example, we may need to share certain Personal Information with prospective counterparties and their advisors. We may also disclose your Personal Information to a successor of Redfield IP as part of any merger, reorganization, or similar transaction, and/or in the event of a bankruptcy or dissolution, in which Personal Information is transferred to one or more third parties as one of our business assets.
5. Your Privacy Choices
In this section, we describe the rights and choices available to all users. If you are a resident of a state that provides additional rights (e.g., California), you may find additional information about your rights in the California-Specific Disclosures section below. If you are located in the European Economic Area (“EEA”), the United Kingdom (“UK”), or Switzerland, see the section “Individuals in EEA, UK, or Switzerland,” below.
- Opt-out of communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email or emailing us at [email protected]. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.
- Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
- Declining to provide information. We need to collect Personal Information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.
6. California-Specific Disclosures
These California-specific disclosures apply solely to individual residents of the State of California, within the scope of the California Consumer Privacy Act of 2018 (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”). In addition, we may not be able to process your request if you do not provide us with sufficient detail to allow us to confirm your identity or understand and respond to it.
For purposes of this section, the term “Personal Information” has the meaning given to “personal data,” “Personal Information,” or other similar terms in the CCPA and does not include information exempted from the scope of the CCPA, such as publicly available information. “Sensitive Personal Information” has the meaning given to such term in the CCPA.
Your Privacy Rights. We do not “sell” or “share” Personal Information as those terms are defined in the CCPA (and have not done so during the prior 12 months). We do not engage in any “Profiling” (as such term is defined under the CCPA) in furtherance of decisions that produce legal or similarly significant effects about you, where regulated by the CCPA. We also do not use or disclose Sensitive Personal Information for purposes that California residents have a right to limit under the CCPA, and where required by applicable law, we obtain your consent before we collect Sensitive Personal Information from you.
- Information/Know. You may request that we confirm whether or not we are processing your Personal Information and request the following information about how we have collected and used your Personal Information during the past 12 months:
- The categories of Personal Information that we have collected.
- The categories of sources from which we collected Personal Information.
- The business or commercial purpose for collecting Personal Information.
- The categories of third parties with which we share Personal Information.
- The categories of Personal Information that we disclosed for a business purpose.
- The categories of third parties to whom the Personal Information was disclosed for a business purpose.
- Access. You may request a copy of the Personal Information that we have collected about you.
- Appeal. You may have the right to appeal our denial of any request validly submitted.
- Correction. You may ask us to correct inaccurate Personal Information that we have collected about you.
- Deletion. You may ask us to delete certain Personal Information that we have collected from you.
- Non-discrimination. You are entitled to exercise the rights described above free from discrimination as prohibited by applicable law.
Exercising your rights. If you would like to exercise any of these rights, please contact us as set forth in “Contact Us” below. We will process such requests in accordance with applicable laws. To verify your identity, we may require government identification, a declaration under penalty of perjury, or other information, where permitted by law.
7. Individuals in the EEA, UK, or Switzerland.
If you are located in the EEA, the UK, or Switzerland, you have certain rights and protections under applicable laws regarding the processing of your personal data, and this section applies to you.
Personal Information Transferred from the EEA, UK or Switzerland to the United States. Due to the global reach of our legal services, we sometimes collect, analyze, review, and otherwise process personal information that originates from the EEA, the UK, or Switzerland on behalf of our clients, adverse parties, or other parties to legal matters as necessary. In turn, we may transfer this data to our clients, adverse parties, tribunals, courts, government agencies, vendors, and other third parties to provide legal services, assist in providing legal services, or subject to a client request. We provide adequate protection for such personal information by means authorized by applicable laws, including but not limited to, by entering into the standard contractual clauses or model clauses approved from time to time by decision of the European Commission that meet the requirements for appropriate safeguards for international transfers of personal information under Article 46(2) of the General Data Protection Regulation (“GDPR”) from our clients upon request, and corresponding privacy laws of the UK and Switzerland.
Legal Basis for Processing. When we process your personal information, we will do so in reliance on the following lawful bases:
- To perform our responsibilities under our contract with you (e.g., processing payments and providing the products and services you requested).
- When we have a legitimate interest in processing your personal data to operate our business or protect our interests (e.g., to provide, maintain, and improve our products and services, conduct data analytics, and communicate with you).
- To comply with our legal obligations (e.g., to maintain a record of your consents and track those who have opted out of marketing communications).
- When we have your consent to do so (e.g., when you opt in to receive marketing communications from us). When consent is the legal basis for our processing your personal data, you may withdraw such consent at any time.
Your Privacy Rights. If you are resident in the EEA, under EU law, including the provisions of the GDPR, or if you are resident of the UK, under the Data Protection Act 2018, you have the following rights in respect of your personal information that we hold:
- Right of access. You have the right to access and obtain a copy of your personal information.
- Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.
- Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.
- Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.
- Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.
- Right to object. You have a right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal information, and we will assess and inform you if that is the case. You can object to marketing activities for any reason.
Exercising your rights. If you would like to exercise any of these rights, please contact us as set forth in Section 11 “Contact Us” below. We will process such requests in accordance with applicable laws.
Residents in other jurisdictions may also have similar rights to the above. Please contact us, as set forth in Section 11 “Contact Us” below, if you would like to exercise one of these rights, and we will comply with any request to the extent required under applicable law.
8. Other Sites and Services
The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications, and online services you use.
We employ technical, organizational, and physical safeguards designed to protect the Personal Information we collect. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your Personal Information.
11. Contact Us
Redfield IP Professional Corporation
50 Woodside Plz #107
Redwood City, CA 94061-2500